A New Moon in Leo 🧨

Published: Thu, 07/24/25

Updated: Sat, 07/26/25

A New Moon in Leo on 7/24

Endlessly energized and bold, the Lion has little time for games — at least, not when it comes to their desires. Illuminated by the powerful throws of the sun, the Lion walks with certainty, pleasure infusing every step of the way. The dark moon can feel unsettling and unfamiliar to those used to burning so brightly, but the depths of night offer a beautiful invitation to sit in stillness and connect deeply with the tendrils of inner flames. Our desires are craving to be unfurled with this new moon, babe. Take this shout into the abyss as an invocation, a call to return to sensuality as the center of your magic.

Our desires are there just below the horizons, and this new moon is an excellent invitation to find relief from the heat and reflect in the cool shadows. The energy of Leo asks us to leave our worries at the door— to be in pleasure, to unfurl and unravel, and to explore authentic pleasure sources so that our cups are continuously full. There's always more where your pleasure came from, and that well will never run dry. Draw on those reserves, and when you find yourself questioning your desires from a space of lack, lean deep into that impulse—when did you learn to be so sparing with your joy, with your bliss?

The new moon in Leo is a celebration but also an unyielding reminder to direct our energy where it can thrive. If we fail to feed our inner fire, those fires will inevitably go out. Our desires need to be nurtured before they can bloom. Don’t shy away from your hunger, babe. Tend to it.

The shop is open today from 11am-5pm, and we are ready to dive in deep with you babes! Come mist yourself in one of our favorite sprays and build a juicy ritual for the new moon. You can also shop the apothecary online 24/7! Please feel free to respond to this if you'd like any ritual tool suggestions; this kind of magic is our favorite <3

Shop the Apothecary

Nurturing the Fire of Desires Spell

If you were to imagine your desire as a burning flame inside of you, where would it be found on your body? What does the flame look like? Is it steady, or erratic? Is it burning hot, or needing some re-ignition? No matter what your inner fire is craving, this spell is here for you to stoke it with some extra attention! You will need:

A journal and a pen
A candle and matches

Gather your tools and then center your breathing. Breathe deeply through the nose and out through the mouth, exhaling for as long as is comfortable; notice how the breath feels in the body this way. Grab your journal and reflect on these questions: Where do I keep my inner fire? What desires want to be known in this dark moon?

Sit with your candle next to you (unlit) and free-write until you run out of words. When you've written all you possibly can, imagine feeding your inner flame your desires. Announce your desires as truth, whether you're shouting it out loud or whispering it in your mind's eye. Speak it as truth as a commitment to yourself and your inner flame. Grab your matches, say it again, and light your candle to cast the spell. Watch the flames grow and burn, and think to yourself: so it is.

And so it is. Light this candle any time you want to reignite your intention and nurture your desires.

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2823 NE Sandy Blvd
Portland Oregon 97232
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